Rotunda Românească, a bread brand made without artificial additives (E-numbers), was launched in 2011 and has been delighting its customers ever since with a range of products made using natural sourdough starter.
In 2019, Zeelandia, one of the leading producers of ingredients for the bakery, pastry, and confectionery industries, identified the need for a rebranding project featuring a modern design that would better highlight the three core elements behind the creation of the brand: health, tradition, and Romanian values.
The website features a clean and intuitive user experience, with a fully customized design incorporating elements from the new visual identity and packaging design, as well as the color scheme defined in the brand guidelines. The footer brings together the design elements discussed above.
National motifs are also incorporated into the presentation page for each individual product.
