Whom: Lungu Domains, a group of five companies with five different activity fields, the group is an important player on the Romanian agricultural market. Established in 2001, they own more than 2000 ha of farming land where grape growing, agriculture, animal raising, flower growing and tourism perfectly coexist.
What: naming, visual identity, website, copywriting
When: 2015
Brief: The client asked for the creation of a brand to combine all the activities of the companies involved. The name of the group, as well as the logo design and then communication need to take into account the following elements: the link to the land, freshness and modernity (technology).
Website: www.domeniilelungu.ro
Challenge: Although the activity fields are all agricultural, their variety raised problems in defining a logo able to encompass all of them.
Execution: After a lot of discussions, brainstorming and suggestions, the naming process was finalized taking into account the fact that the companies of the group are all family businesses which aim at enduring through time and times, and that the agricultural land was located in the area of the domains once owned by the Negruzzi family.
They have always had the name “domains” to represent the noble form of respect for the land.
The logo and visual identity for the group “Lungu Domains” have a vegetal theme, in shades of brown and green.
The logo elegantly comprises the initials of the name to subtly express the fact that with “Lungu Domains” technology and man are united, are elements that grow and develop together, completing each other
The website www.domeniilelungu.ro is complex, responsive and adapted for mobile phones.
It contains a virtual tour and presentation pages for each activity.
It respects the brand brief and communication conditions.