Tibu Winery (Domeniul Viticol Tibu) is a family business that exploits 40 hectares of vine and another 37 hectares of young plantation in the Iasi area, Romania. The wines are distributed in their own network of specialized stores.
We (agency and client) met for a rebranding action in order to get them a new position on the market as well as to enter the bottled wine market for private events. The new logo refers to the domain’s location. The chosen colors are combining the elegance of gold with the joy and confidence of purple.
The design concept of the website, along with the bottle labels and presentation materials escape the industry’s usual design patterns through the bicycle riding character. The noble silhouette wearing the monocle brings together tradition and high class in a modern and cheerful way.
Services:
website, webhosting, logo design, visual identity, label design
Website: www.domeniulviticoltibu.ro
Partnership with CRYO since 2017
