Two young and fearless entrepreneurs set out to make their mark in the street food industry. Crave aims to offer food that is cooked slowly but delivered instantly – a happy combination of slow and fast food
After numerous meetings, research sessions and brainstorming workshops, the branding process began to take shape and colour.
The bold and cheerful colour palette reflects the founders and the core concept of the business. Located in an area with a high concentration of students, Crave offers quick and satisfying treats to those who do not have time between classes to get back to their “home-made food package”. That is why the advertising messages speak directly to the target audience (“Better than mum’s cooking”, “The food package from home is far, in your room”, etc.).
The website follows the visual identity guidelines and provides a detailed presentation of the menu and location. It is fully responsive and easy to access from any device, desktop or mobile.
and a little more …
